I build 0→1 products that move real metrics in constrained environments.

Product Manager at Applyo. 3+ years across edtech, fintech, and 0→1 startups. Founder turned product operator.

Currently: PM at Applyo — building the platform for college admissions in India

+20% merchant activation through funnel redesign at LessPay

Built, monetised & exited a SaaS product — solo, no funding

Banking app handling ₹1000Cr+ monthly across rural India

SEE MY WORK arrow_forward LET'S TALK

ABOUT

I think in outcomes. I work in constraints.

Started as a founder in a Tier-3 city during COVID. No funding, no team, no playbook. Since then — founding team at a fintech startup, solo founder who built and exited a SaaS product, product operator at an enterprise banking company serving rural India, and now PM at Applyo building the platform for college admissions in India.

01Started as a founder. Scaling from a WhatsApp thread to 100 daily orders taught me more than any PM course.
02Founding team at LessPay. Owned merchant onboarding 0→1, improved Week-1 activation by 20%.
03Built & exited BizzKonnect solo. Pricing experiments, WhatsApp automation, paying users — the full cycle.
04Now PM at Applyo — driving student acquisition, college partner activation, and platform growth from 0→1.

METRICS I'VE MOVED

0→1

Platform Build — Student Acquisition & College Partner Activation — Applyo

+20%

Week-1 Merchant Activation — LessPay

~30%

Performance Improvement Under Peak Banking Traffic — IRIX

₹1000Cr+

Monthly Transaction Volume Supported — IRIX

1M+

Assisted Banking Transactions Per Month — IRIX

0 → $

Solo Founder to Paying Users — No Team, No Funding — BizzKonnect

WHAT I'VE SHIPPED

Applyo

CURRENT

PRODUCT MANAGER · EDTECH · 0→1

01. MAY 2026 – PRESENT

PLATFORM GROWTH · MBA ADMISSIONS

Context

India's MBA admissions landscape is broken — hundreds of colleges, each with their own portals, forms, and deadlines, all demanding the same information repeatedly. Applyo is fixing that. One profile, one form, 200+ colleges including IIMs, SPJIMR, NMIMS, MDI, and ISB. The platform benchmarks each student's profile against data from 50,000+ admitted students, surfaces real-time college fit predictions, and lets them apply everywhere in a single click. The CAT Prep Zone pulls the highest-intent future applicants into an owned acquisition funnel — turning test prep into a pipeline.

Role

Full product ownership — student acquisition, college partner activation, conversion from profile creation to application submission, and platform growth mechanics. Reporting directly to the founder.

Key Problems I'm Solving

— Conversion gap: students complete their Common Application Form but don't submit to colleges. The drop-off is between profile and action — finding and closing that gap is the core problem.
— College shortlist mechanics: how students discover, evaluate, and commit to a basket of colleges — including making lower-tier MoU partners genuinely compelling without visibly promoting them.
— College partner activation: converting signed MoU agreements into live application pipelines that colleges trust enough to prioritise and respond to.
— CAT Prep Zone as acquisition loop: students using the prep tools are the highest-intent future applicants — building the flywheel from prepare → predict → apply.

Early Focus

Close the loop: a student prepares on the platform, gets matched to colleges they'll actually get into, applies in one click, and a college responds. Both sides trust the outcome enough to return.

BizzKonnect

FOUNDER & PRODUCT OWNER

01. JAN 2025 – MAR 2026

BUILT & EXITED

Problem

Small businesses lose customers not because of bad products — but because of zero follow-up system. WhatsApp was already the behaviour. The gap was structure and automation on top of it.

Role

Solo founder. Owned problem definition, product design, pricing experiments, sales, user feedback loops, and the exit decision — everything.

Decisions

— Ran live pricing experiments across ₹999 / ₹1,499 / ₹2,499. Tracked conversion, not intent. ₹1,499 won — value-conscious users who didn't trust the cheapest option.
— Said no to CRM dashboards, analytics, and integrations in v1. Core problem was communication automation. Held that line until flows were stable and converting.
— Made the exit call when distribution needs exceeded solo capacity. That was a product decision too.

Outcome

Live product with paying users. Pricing experiments surfaced a clear value-conscious segment. Full 0→1 lifecycle completed solo.

LessPay

FOUNDING TEAM · MERCHANT PAYMENTS

02. APR 2023 – AUG 2024

Problem

Merchants signed up and went silent in week one. Activation was the business problem — not the payments infrastructure.

Role

Founding team member. Owned merchant onboarding and activation end-to-end — discovery, feature definition, engineering requirements, post-launch metrics.

Decisions

— Funnel analysis revealed drop-off wasn't at sign-up — it was at the first configuration step. Worked with engineering to redefine what "step complete" meant so we could measure precisely, not approximate.
— Pushed to redesign the flow so documentation was unnecessary. Partnered with design to test three variants before locking the one we shipped.
— Said no to referral and rewards features early. Fix activation before scaling acquisition. You don't pour water into a leaking bucket.

Outcome

+20% Week-1 merchant activation. Event-triggered communication system across SMS, WhatsApp & push reduced passive early-cohort churn.

IRIX Banking App

PRODUCT OPERATOR · ENTERPRISE FINTECH

03. NOV 2023 – MAR 2026

Problem

CSP agents serving rural India faced failed transactions, broken biometric auth, and zero fallback options. Every failure had a direct financial consequence for someone at the bottom of the income pyramid.

Role

Product operator embedded within engineering. Translated strategy into requirements, defined flows and edge cases, owned the loop between field reality and roadmap.

Decisions

— Prioritised reliability over features during peak rollout. Delayed two non-critical releases until biometric auth and fallback flows were stable. Presented failure-rate data to product and engineering leads to make the case.
— Pushed fallback-first design — define every failure state before polishing the happy path. Worked with engineering and compliance to map every offline scenario and biometric failure mode.
— Pushed for 15+ language support as a product decision, not a localisation task. Collaborated with design and field teams to rethink flows for native-language users — including Khasi, Garo, and Pnar from the Meghalaya rollout.
— Built a structured field feedback loop from Meghalaya rollout directly into roadmap prioritisation. Caught edge cases no internal testing would have surfaced.

Outcome

1M+ monthly transactions with improved reliability. ~30% performance improvement under peak traffic. Presented progress to SBI Corporate Banking leadership.

SOYOC

FOUNDER · HYPERLOCAL DELIVERY · 0→1

04. AUG 2020 – MAR 2021

Problem

COVID lockdowns in Nanded — local shops had supply, residents had demand, nothing connected them. No Swiggy. No Dunzo. No infrastructure.

Role

Sole founder. Product, operations, logistics, and customer conversations — everything.

Decisions

— Started with a WhatsApp group, not an app. Tier-3 users trusted WhatsApp. Earned trust before asking them to change behaviour.
— Moved to a mobile app only when manual coordination was creating errors that hurt users — wrong orders, missed deliveries, payment confusion. Moved because the product was breaking, not out of ambition.
— Said no to expansion to other cities early. Nanded wasn't fully solved. Scaling before you have unit economics means scaling failure.

Outcome

0 to 100 daily orders. Early PMF in a market most startups ignore. Full founder lifecycle — including the decision to wind down responsibly.

HOW I THINK

Users Lie in Interviews. Watch What They Do.

Run discovery. But weight behaviour over stated intent. Funnel data and support tickets tell the truth.

DISCOVERY

The Best Prioritisation Is What You Say No To.

Every case study above has a list of things I didn't build. That's not restraint — that's strategy.

PRIORITISATION

Constraints Are the Design Brief.

Compliance, low literacy, bad connectivity — not blockers. The best decisions come from working within real constraints, not around them.

EXECUTION

Ship to Learn, Not to Finish.

Every release exists to generate a better decision for the next one. I don't believe in big-bang launches.

MINDSET

I build 0→1 products that move real metrics in constrained environments.

ABOUT

I think in outcomes. I work in constraints.

METRICS I'VE MOVED

WHAT I'VE SHIPPED

Applyo

Context

Role

Key Problems I'm Solving

Early Focus

BizzKonnect

Problem

Role

Decisions

Outcome

LessPay

Problem

Role

Decisions

Outcome

IRIX Banking App

Problem

Role

Decisions

Outcome

SOYOC

Problem

Role

Decisions

Outcome

HOW I THINK

Users Lie in Interviews. Watch What They Do.

The Best Prioritisation Is What You Say No To.

Constraints Are the Design Brief.

Ship to Learn, Not to Finish.

SKILLS & COMPETENCIES

Domain

Product

Tools

CONNECT